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Hey adidas. We Don’t Get Your Hashtag.
FIFA Worldcup in Brazil. There is an awful lot to say about it, but rest assured: I won’t. Except this one thing: please stop ruining headlines with hashtags to trigger some lame ass social media...
View ArticleWe Like. Hornbach Goes Goth.
It does not happen often that you will see an exceptionally smart ad from Germany on this or any other blog. German marketers do not particularly love risk. But going to the edges – or at least a bit...
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Strategists Little Helper. The New Post-it® Plus App.
We all love Post-it Notes for organizing projects, concepts and strategies. Post-its belong to the basic kit of any Strategy dude I can think of. They allow collaboration, they keep us flexible in...
View ArticleEchtzeit. KPN Enlarges Pockets of Apple Fanboys.
I like this little PR stunt because of three things: 1. it comes from a real world insight (people will line up to get the new iPhone), 2. it takes sharability into account (these people have iPhones...
View ArticleNike “Together”. How The Perfect Manifesto Looks Like.
Wieden & Kennedy has one formula for a great TV ad and it executes it perfectly well for decades. Oh, and it seems to work pretty well for them. It’s the manifesto spot – essentially a very well...
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Here It Is. The Best Logo In The World Right Now.
Bow down to your new master: Sonos has a new logo. And while it is doubtless well designed, it comes with an extra. If you scroll it vertically you will experience a great pulsing effect which is...
View ArticleGeico Unskippable. When Creative Idea And Media Collide.
When it comes to advertising I think Marshall McLuhan’s phrase ‘The Medium is the Massage’ (sic!) is hardly anywhere as obvious as in the current Geico Unskippable Campaign. The commercials are...
View ArticleThe Singing Sailor. How To Troll Russian Submariners In Style.
The Village People were visionaries when they sang: “In the navy, Yes, you can sail the seven seas, In the navy, Yes, you can put your mind at ease. In the navy.” Because what, if not the right amount...
View ArticleThe Annual Piss Take Has Landed. John St Becomes Jane St.
Every year anew John St, Toronto, comes up with their annual pisstakes on the lunacy of ad land. This year they turn into Jane St – a perfect parody on the rather suspect side of femvertising. And yes,...
View ArticleWe Like. Geico’s New Campaign ‘Momversations’.
“Whoa, the squirrels are back in the attic, and Dad won’t call an exterminator!?” Geico’s Unskippable campaign is a modern classic in advertising. It is one of these perfectly executed, genius ideas...
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